Shows / Content Marketing, Engineered Podcast | TREW Marketing
Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit…
Episodes
- Content Marketing, Engineered Podcast | TREW Marketing
What Industrial Marketers Need to Know About AI Right Now
Fresh from MAICON and Content Marketing World, Morgan Norris shares what industrial marketers can put into practice now. From expanding what teams can…
- Content Marketing, Engineered Podcast | TREW Marketing
Why “Request a Quote” Could Be Costing You Leads
When a technical buyer asks for pricing, it rarely means they’re ready to buy. They may be building a budget, exploring options, or gathering information for a…
- Content Marketing, Engineered Podcast | TREW Marketing
Breaking Down eCommerce Barriers for Industrial Brands
eCommerce is changing how industrial brands serve customers, support sales teams, and prepare for AI. In this episode, Jason Greenwood shares what successful…
- Content Marketing, Engineered Podcast | TREW Marketing
Inside IMS 2027: AI, Strategy, Community, and What’s Ahead
The Industrial Marketing Summit is returning to Austin for its fourth year! IMS 2027 is shaping up to bring even more depth, practical education, and…
- Content Marketing, Engineered Podcast | TREW Marketing
What’s Working on LinkedIn for Industrial Marketers Right Now
LinkedIn remains one of the most important social media platforms for industrial marketers trying to reach engineers and technical buyers. But succeeding on…
- Content Marketing, Engineered Podcast | TREW Marketing
Beyond the Booth: Building a Smarter 2026 and 2027 Trade Show Strategy
Trade shows can be one of the biggest investments in an industrial marketing budget, requiring significant time, money and resources. So how can marketers make…
- Content Marketing, Engineered Podcast | TREW Marketing
Inside Quarterly Marketing Reviews: What to Report to Leadership
Quarterly marketing reviews are more than a chance to report results. They're an opportunity to align leadership, evaluate what's working, identify what needs…
- Content Marketing, Engineered Podcast | TREW Marketing
How to Market Complex Products Without Being an Engineer
Breaking into a technical industry can feel intimidating for marketers, especially when you're surrounded by engineers, product experts, and complex…
- Content Marketing, Engineered Podcast | TREW Marketing
The Content Marketing Pivot to Thought Leadership and PR
If your content strategy still revolves around publishing endless "what is" and "how to" articles, it's time to update your strategy. Learn why taking a clear…
- Content Marketing, Engineered Podcast | TREW Marketing
How Industrial Brands Can Measure and Improve AI Visibility
AI search is changing how buyers discover and evaluate vendors, yet many industrial companies have no idea whether they're being cited in tools like ChatGPT…
- Content Marketing, Engineered Podcast | TREW Marketing
Inside the European Engineer's Buying Journey
How do European engineers research, evaluate, and purchase technology today? How do these behaviors differ from their North American counterparts? I sat down…
- Content Marketing, Engineered Podcast | TREW Marketing
What Surprised Us Most in the 2026 State of Marketing to Engineers Research Report
For the first time in the report’s nine-year history, technical publications surpassed vendor websites as engineers’ top source for researching purchases…
- Content Marketing, Engineered Podcast | TREW Marketing
How Your Visual Brand Affects Your Sales and Recruitment Efforts
When was the last time your updated your visual brand? An outdated visual identity could be costing you more than you realize. From lost sales opportunities to…
- Content Marketing, Engineered Podcast | TREW Marketing
Media Training Tips for SMEs and Executives in Technical Publications
PR becoming a critical strategy for visibility. In this episode, Morgan Norris, VP of Marketing at TREW, breaks down why PR matters more than ever and how to…
- Content Marketing, Engineered Podcast | TREW Marketing
Stop Selling, Start Educating: The Secret to Binge-Worthy Webinars
Let's face it. Industrial webinars can be...forgettable. But what if yours could keep people watching for hours? Aya Takase produces 40 webinars a year. She…
- Content Marketing, Engineered Podcast | TREW Marketing
Using Your Sales Team to Amplify Your Marketing Efforts
Your marketing efforts may be strong, but are you using your sales team to take them to the next level? Many industrial marketers overlook sales as a powerful…
- Content Marketing, Engineered Podcast | TREW Marketing
Inside the Industrial Marketing Summit: Takeaways and Future Plans
Missed the Industrial Marketing Summit? Wendy and Lee recap the biggest takeaways and behind-the-scenes moments from the event and even tease a few plans…
- Content Marketing, Engineered Podcast | TREW Marketing
Evolving Your Website Alongside AI and Shifting Buyer Expectations
Chatbot technology has evolved dramatically in just the past few years. Powered by today’s large language models, what was once a clunky, frustrating tool is…
- Content Marketing, Engineered Podcast | TREW Marketing
Accelerating Complex Industrial Sales Cycles with 3D Product Visualizations
What if your customers could explore every angle of a complex machine, product, or system without ever stepping onto the factory floor? For industrial buyers…
- Content Marketing, Engineered Podcast | TREW Marketing
How Lean Marketing Teams Can Win With Video in 2026
For marketers who’ve felt that video is too expensive, too technical, or too time-consuming, this episode offers a clear takeaway: you don’t need a big budget…
- Content Marketing, Engineered Podcast | TREW Marketing
Cutting Through the Noise: Authentic LinkedIn Marketing in Manufacturing
Jake Hall is back on Content Marketing Engineered for a deep dive into what actually works on LinkedIn for industrial brands. We break down best practices for…
- Content Marketing, Engineered Podcast | TREW Marketing
Audience Research, Zero-Click Content, and AI: How B2B Buyer Behavior is Changing Now
Erin Moore sits down with Rand Fishkin, one of the most influential voices in modern marketing, to unpack how audience behavior, search, and content strategy…
- Content Marketing, Engineered Podcast | TREW Marketing
From Skeptic to Strategist: Embracing Reddit for Industrial Marketing
What if one of the most influential channels for industrial buyers isn’t LinkedIn or Google, but Reddit? Reddit is shaping how engineers research products…
- Content Marketing, Engineered Podcast | TREW Marketing
2026 Marketing Trends: The Power of a Strong Differentiated Strategy
Every December, we wrap up Content Marketing, Engineered with a tradition: a trends conversation with TREW Marketing’s own Lee Chapman. This episode focuses on…
- Content Marketing, Engineered Podcast | TREW Marketing
Comparing Research Behaviors of Career Pros and Next Gen Engineers
As industrial marketers plan out their 2026 marketing strategies, it's important to take into consideration the difference in research and buying behavior of…
- Content Marketing, Engineered Podcast | TREW Marketing
AI Visibility: The Future of Search Optimization
As AI changes how people search, marketers face a new challenge: getting their brand seen in AI-generated results. Learn how SEO expert Jason Khoo says you can…
- Content Marketing, Engineered Podcast | TREW Marketing
How to Revamp an Outdated Distributor Program
Is your distributor program truly working for you? Emily Ting of CCS America unpacks how her team analyzed and revamped their program to create stronger…
- Content Marketing, Engineered Podcast | TREW Marketing
AI Success Story: Streamlining Lead Qualification, Sales Outreach, and Personalization
Many marketing leaders in industrial companies have their hand in sales as well. That's certainly the case for Eric Seiberling, Vice President of Sales and…
- Content Marketing, Engineered Podcast | TREW Marketing
Everything We Learned at Content Marketing World
If you didn't have the chance to attend Content Marketing World 2025, give this episode a listen! I talk with Lee Chapman and Morgan Norris about their time…
- Content Marketing, Engineered Podcast | TREW Marketing
A Sneak Peek at the 2026 Industrial Marketing Summit
Calling all Industrial Marketers! The 2026 Industrial Marketing Summit will take place March 3rd through the 5th in Austin, Texas. Have you purchased your…
- Content Marketing, Engineered Podcast | TREW Marketing
How Live Chat Influences the Buyer’s Journey and Boosts Sales Efficiency
Do you know the communication preference of the engineers and technical buyers visiting your website? Some are quick to pick up the phone, others prefer…
- Content Marketing, Engineered Podcast | TREW Marketing
Unifying Sales and Marketing with A. Lee Judge's CASH Framework
Do you ever feel like your marketing efforts are undervalued by sales, or worse, misunderstood by leadership? This episode is all about working through one of…
- Content Marketing, Engineered Podcast | TREW Marketing
What is THE SEO Alligator? A New Challenge in Search Metrics
Have you noticed a steady drop in your click through rate in Google Search Console, even as impressions seem to be increasing? You're not alone! TREW's Account…
- Content Marketing, Engineered Podcast | TREW Marketing
Brand Marketing with Technical Publications — From PR to Ad Campaigns
In this episode, Morgan Norris speaks with Susan Poeton, Publisher, Owner and CEO of Industry Today Media. They discus the evolution of publishing and…
- Content Marketing, Engineered Podcast | TREW Marketing
Extending your Corporate Message Successfully as your Brand Grows
As your company grows and changes, whether through acquisitions, new products, or expansion into new markets, it's important your messaging evolves, too. Learn…
- Content Marketing, Engineered Podcast | TREW Marketing
How to Create Kick-Ass PR Campaigns for Engineering Companies
As AI-generated content becomes more common, technical buyers and engineers are turning to more vetted sources than just company blog articles. Trusted…
- Content Marketing, Engineered Podcast | TREW Marketing
A Technical Editor-in-Chief's Perspective on PR Best Practices
Ever wonder if wiring and pitching press releases to technical publications is worth the effort? We spoke to the Editor-in-Chief of R&D World to uncover how…
- Content Marketing, Engineered Podcast | TREW Marketing
Lessons from the Automate 2025 Show Floor
In this episode, Kasey Tyring and the host discuss their experiences at the Automate Show, highlighting innovative demos, engaging booth strategies, and…
- Content Marketing, Engineered Podcast | TREW Marketing
Comparing Content Preferences of Engineers in Europe and the US
Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to Engineers report to include data about the…
- Content Marketing, Engineered Podcast | TREW Marketing
Behind the Questions: Inside the 2025 State of Marketing to Engineers Report
Have you ever wondered how we decide which questions make it into our annual State of Marketing to Engineers report—and why those questions matter? In this…
- Content Marketing, Engineered Podcast | TREW Marketing
Navigating Industrial Marketing Challenges in a Shifting Economy
Feeling a little uncertain in today’s economic climate? As the macroeconomic landscape continues to shift, marketers are being asked to do more with less. By…
- Content Marketing, Engineered Podcast | TREW Marketing
A Sales Leader’s Perspective on Content that Earns Engineers’ Trust
When your sales territory spans thousands of square miles, and your customers are highly technical decision-makers, you need more than a few cold calls and…
- Content Marketing, Engineered Podcast | TREW Marketing
Leveraging First Party Data in a Cookieless Marketing Landscape
This week, we dive into how industrial marketers should be leveraging first-party data, Google Ads, and contextual targeting to drive smarter, more effective…
- Content Marketing, Engineered Podcast | TREW Marketing
Recapping the 2025 Industrial Marketing Summit
In this episode, Wendy Covey, Morgan Norris, and Kasey Tyring discuss their experiences at the recent Industrial Marketing Summit. They share insights on key…
- Content Marketing, Engineered Podcast | TREW Marketing
Could Amazon be the Industrial Sales Channel You're Missing?
Could Amazon really be the industrial sales channel you're missing? I talk to an Amazon account management firm that works with manufacturers to get their…
- Content Marketing, Engineered Podcast | TREW Marketing
Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs
If you're familiar with AI and want to take your knowledge one step further, this is the episode for you! We discuss advanced strategies to train your AI for…
- Content Marketing, Engineered Podcast | TREW Marketing
How to Optimize for Bottom-of-Funnel, Revenue-Generating Content
Do you know which website page is your "money page"? This week, I talk to Mark Manual who shares how marketers can and should optimize the content that's…
- Content Marketing, Engineered Podcast | TREW Marketing
From Burnout to Buy-In: Practical Tips for Managing Change in Marketing
Are you finalizing your 2025 marketing plans? This episode will help you take a look at which of your initiatives could be disruptive to your team if not…
- Content Marketing, Engineered Podcast | TREW Marketing
The Power of Qualitative Research to Level Up Your Brand
Haven't figured out what your New Year's Resolution is yet? Consider leaning into AI adoption in 2025. Steve Cunningham shares how you can become the Hero of…
- Content Marketing, Engineered Podcast | TREW Marketing
The State of AI: Chatbots, Reasoning Models, and Agents
Haven't figured out what your New Year's Resolution will be? Consider leaning in to AI adoption in 2025. Stave Cunningham shares how you can become the Hero of…
- Content Marketing, Engineered Podcast | TREW Marketing
Differentiate Your B2B Marketing in 2025: Strategies to Stand Out in an AI-Driven Landscape
Can you believe it's already time to plan for 2025? Lee Chapman and I reflect on everything that changed in the world of marketing in 2024 and how we're…
- Content Marketing, Engineered Podcast | TREW Marketing
Getting Personal: When Authenticity is a Winning Sales Strategy
Scroll through Rob Brunson's LinkedIn profile and you'll see a variety of personal and professional posts - from memes to personal and emotional essays. His…
- Content Marketing, Engineered Podcast | TREW Marketing
Marketing Insights from Gardner's Industrial Buying Influence Report
As industrial marketers, we are obsessed with the technical buyer - how they're researching new solutions, how they're creating their shortlist of suppliers…
- Content Marketing, Engineered Podcast | TREW Marketing
Recapping Our Time at Content Marketing World 2024
The TREW Crew is fresh back from sunny San Diego, and we're diving deep into their experience at Content Marketing World. Hear our lessons learned and what…
- Content Marketing, Engineered Podcast | TREW Marketing
Find Your People at the Industrial Marketing Summit
Calling all industrial marketers! The Industrial Marketing Summit is BACK! On this week's episode, we're sharing all the details on what to expect from the…
- Content Marketing, Engineered Podcast | TREW Marketing
Breaking Into New Markets: Prototyping, Messaging, and Managing Risk
If you're a well-established industrial brand in a specific vertical, it can be tempting to launch your products in a completely different sector. But there is…
- Content Marketing, Engineered Podcast | TREW Marketing
How to Leverage Clean Data and AI for Effective Email Marketing
Successful email marketing always starts with a clean email database. Hear tips on how to organically grow your email list, how often you should review your…
- Content Marketing, Engineered Podcast | TREW Marketing
Sales vs. Marketing: How to Bridge the Divide
How can we navigate the "family feud" between sales and marketing so we all succeed? Mark Hunter, The Sales Hunter, is on the show to talk about the common…
- Content Marketing, Engineered Podcast | TREW Marketing
The Eight Pillars of ROI-Driven Marketing for Manufacturers
Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies joins us on the podcast this week to walk through all eight…
- Content Marketing, Engineered Podcast | TREW Marketing
AI Strategies and Tools for Industrial Marketers
In this episode, VP of Account Service, Jennifer Dawkins, talks about her experiences at MAICON, the Marketing Artificial Intelligence Conference. Jennifer…