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Why “Request a Quote” Could Be Costing You Leads
When a technical buyer asks for pricing, it rarely means they’re ready to buy. They may be building a budget, exploring options, or gathering information for a project that’s months away. So why do so many manufacturers treat every pricing inquiry as a sales-ready lead? In this episode, Dale Underwood, founder of SafePrice.io, discusses how companies selling complex products can rethink the pricing conversation and engage buyers earlier.
In this discussion, Dale distinguishes between budgetary estimates, which help buyers plan and evaluate options, and formal quotes, which support a purchase…
The skinny
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