Latest / Content Marketing, Engineered Podcast | TREW Marketing
Stop Selling, Start Educating: The Secret to Binge-Worthy Webinars
Let's face it. Industrial webinars can be...forgettable. But what if yours could keep people watching for hours? Aya Takase produces 40 webinars a year. She breaks down how to turn technical expertise into binge-worthy content that educates, builds trust, and leaves viewers coming back for more.
In this episode, Aya Takase, Head of Global Marketing Communications at Rigaku, shares how her team transformed webinars into a powerful, scalable content engine.One of the biggest insights is simple but often overlooked: meet your subject matter experts where they are. Many technical experts struggle…
The skinny
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