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Beyond the Booth: Building a Smarter 2026 and 2027 Trade Show Strategy
Trade shows can be one of the biggest investments in an industrial marketing budget, requiring significant time, money and resources. So how can marketers make sure that investment pays off? This week, we discuss everything from the 18-month planning cycle, to prepping your sales team, to accurately following up and reporting on quality leads.
In this episode, Wendy Covey is joined by TREW Marketing’s Kara Koch and Vicki Klanang Pfister to break down how industrial marketers can take a more strategic approach to 2026 and 2027 trade shows, from deciding which events deserve a spot on the…
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