Latest / Content Marketing, Engineered Podcast | TREW Marketing
Media Training Tips for SMEs and Executives in Technical Publications
PR becoming a critical strategy for visibility. In this episode, Morgan Norris, VP of Marketing at TREW, breaks down why PR matters more than ever and how to properly prepare subject matter experts and executives for media opportunities.
One of the biggest shifts driving renewed interest in PR is the evolution of search and AI. Traditional website-first strategies are no longer enough. Today, brand visibility increasingly depends on being featured in trusted third-party sources like technical and trade publications. These outlets not only influence human audiences but also shape how AI models…
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