Latest / Content Marketing, Engineered Podcast | TREW Marketing
The Content Marketing Pivot to Thought Leadership and PR
If your content strategy still revolves around publishing endless "what is" and "how to" articles, it's time to update your strategy. Learn why taking a clear point of view, investing in original research, and building credibility beyond your own website are becoming key differentiators in the age of AI search.
In this episode, Sooraj Shah, Content Marketing Lead at Aikido Security, shares why thought leadership and PR are becoming more valuable than ever and how companies can create content that both audiences and AI trust.
Drawing on his background as a technology journalist, Sooraj…
The skinny
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