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What’s Working on LinkedIn for Industrial Marketers Right Now
LinkedIn remains one of the most important social media platforms for industrial marketers trying to reach engineers and technical buyers. But succeeding on LinkedIn looks different than it did a few years ago. Company pages still matter, but individual thought leaders can often gain more traction and amplify your message. We discuss what strategies marketers should prioritize on LinkedIn today.
What Should Industrial Marketers Prioritize on LinkedIn?
Industrial marketers should build a LinkedIn strategy that combines company-page content with individual thought leadership.
Company pages…
The skinny
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