Shows / Content Marketing, Engineered Podcast | TREW Marketing
Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit…
Episodes
- Content Marketing, Engineered Podcast | TREW Marketing
Building a Career Marketing for B2B Tech Startups
Curious about the fast-paced world of B2B tech startups? In this episode, fractional CMO Mary Anne Gunn shares her experiences navigating the challenges and…
- Content Marketing, Engineered Podcast | TREW Marketing
Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement
If you're like most industrial companies, attracting and retaining talent is one of your biggest challenges. In this episode we discuss how marketing can play…
- Content Marketing, Engineered Podcast | TREW Marketing
What to Expect at the Marketing AI Conference (MAICON) 2024
Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you can use to…
- Content Marketing, Engineered Podcast | TREW Marketing
How We're Using AI Tools for Content Marketing
Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT Teams and…
- Content Marketing, Engineered Podcast | TREW Marketing
SEO Series: Is Inbound Marketing Still Working?
Worried about Google's generative AI changes? Don't panic! Learn actionable strategies to pivot to mid-funnel content and use AI tools to navigate this new SEO…
- Content Marketing, Engineered Podcast | TREW Marketing
SEO Series: What the Heck is Going on at Google?!
Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase in…
- Content Marketing, Engineered Podcast | TREW Marketing
How B2B PR Should Fit into Your Integrated Marketing Strategy
Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR shouldn't…
- Content Marketing, Engineered Podcast | TREW Marketing
The Secrets to Growth for System Integrators with Jack Barber
Has your growth stalled as a system integrator? Then this episode is for you! I talk with a senior consultant who works with system integrators to avoid common…
- Content Marketing, Engineered Podcast | TREW Marketing
Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really works. Gone are the days of solely pitching traditional…
- Content Marketing, Engineered Podcast | TREW Marketing
How Honest and Strategic Messaging Led to Rapid Growth for Engineering Firm Hallam-ICS
Engineering firm Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving…
- Content Marketing, Engineered Podcast | TREW Marketing
Navigating Data and Content in the Era of Generative AI with Christopher Penn
Christopher Penn is a co-founder and Chief Data Scientist at Trust Insights. Chris' newsletter is something the TREW Crew passes around our slack channel on a…
- Content Marketing, Engineered Podcast | TREW Marketing
Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall
I was lucky enough to schedule this podcast recording on the very rare weeks when Jake Hall was not on the road. This conversation focuses on Jake's years of…
- Content Marketing, Engineered Podcast | TREW Marketing
Email Marketing Myths Debunked: What Really Works in 2024
Ever wondered how to truly optimize your email campaigns? Join us as we chat with Jeanne Jennings, founder of the Email Optimization Shop, about innovative…
- Content Marketing, Engineered Podcast | TREW Marketing
Trade Show Marketing Strategies from Automate 2024
It's a question marketers all over the world face - "Are trade shows worth it?" We get this question time and again and are often asked which industry trade…
- Content Marketing, Engineered Podcast | TREW Marketing
Navigating Modern Manufacturing: AI, Recruitment, and Marketing
Kristin Graybill is the Vice President of Commercial Strategy at the Manufacturers Alliance and in her role, she speaks to hundreds of manufacturers all across…
- Content Marketing, Engineered Podcast | TREW Marketing
A Masterclass in Rebranding and Authenticity with Gray Solutions
Melissa Geertz is the Director of Marketing at Gray Solutions and over her year and a half tenure at the company has overseen a complete rebrand of the system…
- Content Marketing, Engineered Podcast | TREW Marketing
How to Add Value-Driven Videos to Your Content Marketing Mix
According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn the best…
- Content Marketing, Engineered Podcast | TREW Marketing
What We've Learned from the Pilot of Google's Search Generative Experience (SGE)
How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the SGE beta…
- Content Marketing, Engineered Podcast | TREW Marketing
Strategies Technical Marketers Can Borrow from the B2C Playbook
The marketing team at Heatcraft Refrigeration Products are not afraid of stepping outside the box when it comes to reaching their target audience. Pete Grasso…
- Content Marketing, Engineered Podcast | TREW Marketing
A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
Jordan Yates is well known in the Industrial Marketing B2B space as a Marketing Engineer and podcaster. She's the host of her own podcast Failing For You, and…
- Content Marketing, Engineered Podcast | TREW Marketing
How EETech is Helping Technical Brands Build Community and Add Self-Service UX
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities better…
- Content Marketing, Engineered Podcast | TREW Marketing
The Power of Developing a Personal Brand in an Industrial Sales Role
In this episode, I welcome back Morgan Norris, Senior Brand Strategist at TREW Marketing. We delve into the world of personal branding and specifically, how…
- Content Marketing, Engineered Podcast | TREW Marketing
Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle Roof…
- Content Marketing, Engineered Podcast | TREW Marketing
Why Successful Technical Companies Rely on Content Marketing
Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom line. Learn…
- Content Marketing, Engineered Podcast | TREW Marketing
Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report
Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and spending time…
- Content Marketing, Engineered Podcast | TREW Marketing
The Importance of Online Reputation Management for Industrial Companies
Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a priority…
- Content Marketing, Engineered Podcast | TREW Marketing
Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come. Mavens of…
- Content Marketing, Engineered Podcast | TREW Marketing
A Quick Recap of the 2024 Industrial Marketing Summit
After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event. Wow! If you…
- Content Marketing, Engineered Podcast | TREW Marketing
Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build leads…
- Content Marketing, Engineered Podcast | TREW Marketing
Building A Strong Personal Brand with Chris Luecke
Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as authoritative and…
- Content Marketing, Engineered Podcast | TREW Marketing
What Marketing Metrics You Should be Tracking in 2024
So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be adjusted to…
- Content Marketing, Engineered Podcast | TREW Marketing
How to Increase Organic Traffic and Improve Domain Authority with a Content Audit
January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a content audit…
- Content Marketing, Engineered Podcast | TREW Marketing
2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024
We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the many changes…
- Content Marketing, Engineered Podcast | TREW Marketing
Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to optimize…
- Content Marketing, Engineered Podcast | TREW Marketing
Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions
In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report "Decoding Engineering Preferences."…
- Content Marketing, Engineered Podcast | TREW Marketing
Become a Better Technical Writer with the Content Writing, Engineered Course
Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills. This year…
- Content Marketing, Engineered Podcast | TREW Marketing
The Keys to Successful Sales Enablement with Pam Didner
A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated marketing and the…
- Content Marketing, Engineered Podcast | TREW Marketing
Staying Top-of-Mind During the Technical Buyer’s Journey
Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her pipeline…
- Content Marketing, Engineered Podcast | TREW Marketing
How Manufacturers Can Forge a Winning Relationship with Their Distributors
Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However, there is a…
- Content Marketing, Engineered Podcast | TREW Marketing
2024 Marketing Planning with Eddie Saunders Jr: Advertising, Comarketing, and Developing Empathy
Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power or comarketing, empathy in developing sales…
- Content Marketing, Engineered Podcast | TREW Marketing
Everything You Need to Know About the 2024 Industrial Marketing Summit
The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit. The Industrial…
- Content Marketing, Engineered Podcast | TREW Marketing
Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding
Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at thought…
- Content Marketing, Engineered Podcast | TREW Marketing
Valuable Takeaways from Content Marketing World 2023
Morgan and Wendy recap their epic week at Content Marketing World 2023! Wendy Covey and Morgan Norris were in Washington D.C. last week to attend and share…
- Content Marketing, Engineered Podcast | TREW Marketing
How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts. On this…
- Content Marketing, Engineered Podcast | TREW Marketing
INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference
Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference…
- Content Marketing, Engineered Podcast | TREW Marketing
How to Turn the Knowledge of Your SMEs into Exceptional Content
Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years' experience, she…
- Content Marketing, Engineered Podcast | TREW Marketing
B2B Email Marketing Tips That Actually Work with Jay Schwedelson
He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing. Are you banging your head on your…
- Content Marketing, Engineered Podcast | TREW Marketing
How to Create Kick-Ass Presentations
Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips. Richard Goring is a director at Bright Carbon, a content creation company…
- Content Marketing, Engineered Podcast | TREW Marketing
The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond
John Joyce joins us to share how integrating data across departments, distributors, and countries can really work. John Joyce is one of those unique marketers…
- Content Marketing, Engineered Podcast | TREW Marketing
MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO
Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy. Erin More, TREW's Account Director, attended MozCon this…
- Content Marketing, Engineered Podcast | TREW Marketing
How Industrial Marketers Approach Influencers, Storytelling, Video, and Personal Brands
In the industrial marketing space, we have a lot of catching up to do. Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses…
- Content Marketing, Engineered Podcast | TREW Marketing
MAICON Recap: How Marketers are Embracing the Evolving AI Landscape
What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of how…
- Content Marketing, Engineered Podcast | TREW Marketing
The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump
We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing efforts. As…
- Content Marketing, Engineered Podcast | TREW Marketing
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign. On this week's episode of Content…
- Content Marketing, Engineered Podcast | TREW Marketing
The Future with HubSpot - New AI CRM and Generative Writing Tools
New AI tools and more that continues to make HubSpot the best all-in-one marketing platform. I caught up with Chris Alexis, Mid-Market Sales Manager at HubSpot…
- Content Marketing, Engineered Podcast | TREW Marketing
Cultivating Connections Through Regional Technology Councils
How to successfully approach networking events and what your local technology council can do for you. It was a true pleasure to have a conversation with Thom…
- Content Marketing, Engineered Podcast | TREW Marketing
Generative AI for Marketing - Maintaining Trust and Building an AI Policy
Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity. In this week's episode, Morgan Norris, Senior Brand…
- Content Marketing, Engineered Podcast | TREW Marketing
Creating Your Manufacturing Marketing Foundation
In this week's episode, I sit down with Nicole Donnelly, the Founder and CEO of DMG Digital. We are both marketing agency owners in the manufacturing and…
- Content Marketing, Engineered Podcast | TREW Marketing
SEO Series | Taking a Conversion-Focused Approach to SEO
Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and drive sales…
- Content Marketing, Engineered Podcast | TREW Marketing
SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI
Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how these changes…