Latest / Content Marketing, Engineered Podcast | TREW Marketing
Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions
In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report "Decoding Engineering Preferences." The research is based on a survey of over 1,200 engineers and technical professionals across Europe and covers a broad range of topics, including search behavior, the use of AI tools, content preferences, and most valued marketing channels.
The skinny
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