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How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.
On this week's episode of Content Marketing, Engineered, I spoke with Nikki Gonzales, Head of Partnerships at QuoteBeam and host of the Automation Ladies podcast. As a millennial with a storied work history in the industrial manufacturing and software industries, Nikki brought a fresh point of view on how to market and sell to engineers and technical buyers.
We discussed how ignoring your outdated internal processes can cost you young talent…
The skinny
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