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Creating Your Manufacturing Marketing Foundation
In this week's episode, I sit down with Nicole Donnelly, the Founder and CEO of DMG Digital. We are both marketing agency owners in the manufacturing and engineering space, so we really dive into what we see as the main challenges manufacturers face when it comes to marketing from executive buy-in to consistency and long-term strategy.
Here are the topics we covered in this episode:
Executive buy-in of marketing efforts
Marketing and sales silos
Sales enablement materials
The value and ROI of consistency
The difference between SME and AI sourced content
Where to begin marketing for…
The skinny
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