Latest / Content Marketing, Engineered Podcast | TREW Marketing
How B2B PR Should Fit into Your Integrated Marketing Strategy
Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR shouldn't be overlooked in your overall marketing strategy.
Michelle Garrett is the author of B2B PR That Gets Results, a new public relations book that helps companies understand the importance of PR while providing tactical PR tips. On this episode, Michelle and I discuss how PR can help companies tell their stories and gain credibility. We talk about the misconceptions about PR, the difference between paid, earned, shared, and owned media, and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.