Nimble Event Strategy with Garrett Burnett

Content Marketing, Engineered Podcast | TREW Marketing · Jul 28, 2022 · 30m

With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events.

Garrett Burnett, Head of Global Events at Silicon Labs, says that one of the most important traits of an events professional is adaptability. It's not IF something will go not according to the plan, it's WHAT. An effective events person is ready with plan B and C without skipping a beat.

Never has this trait been more important (and more put to the test) than in these early post-Covid times. Between airline staffing shortages, new Covid outbreaks and supply chain issues…