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How Manufacturing Marketers Impact Rep Growth with Ellen Albright
Learn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack.
Ellen Albright, Marketing and Communications Director at E-T-A Circuit Breakers, is a resourceful North American marketer of one, backed by a corporate marketing team out of their company headquarters in Germany.
Marketing plans start with new product introductions which are then supported by industry/application campaigns specific to regional needs. Every campaign has an element of sales support, whether through content assets, multi-touch email workflows…
The skinny
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