Research Series | 2023 CMI Manufacturing Content Marketing Report

Content Marketing, Engineered Podcast | TREW Marketing · May 4, 2023 · 21m

Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023.

For part two of my two-part research series, Lisa Beets, Research Director for the Content Marketing Institute (CMI), joins me to walk through key findings from the 2023 Manufacturing Content Marketing Research Report. The report studies where content marketers working in manufacturing invest time and budget dollars, and the outcomes they are experiencing.

This year's study spans a broad range of marketing topics, from content creation and management, distribution…