April Fools Special: When and How to Newsjack

Content Marketing, Engineered Podcast | TREW Marketing · Apr 1, 2021 · 28m

Tie your brand to a current event to boost brand recognition and reinforce corporate values.

Lance Looper, TREW Marketing Brand and Content Strategy Director, has watched newsjacking evolve from a PR best practice to a well-honed content marketing strategy since his early days in the business. In that time, he's seen many successes but some BIG crash-and-burn attempts as well.

In this episode, Lance and I debate the benefits and risks of newsjacking, and he shares four questions every marketer should consider before jumping in:

1. Is there a tie between this event and my brand?

2. Did someone…