Shows / Content Marketing, Engineered Podcast | TREW Marketing
Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit…
Episodes
- Content Marketing, Engineered Podcast | TREW Marketing
LinkedIn | High-Performing Campaigns with Erin Moore
A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the platform as part…
- Content Marketing, Engineered Podcast | TREW Marketing
LinkedIn | Boost your Ad Performance with AJ Wilcox
LinkedIn provides a powerful, pricy platform for reaching technical buyers and it pays to take the time to plan your ad and measure performance early to…
- Content Marketing, Engineered Podcast | TREW Marketing
LinkedIn | Measure and Master Engagement with Scott Ingram
What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks? It all starts with understanding a simple, meaningful…
- Content Marketing, Engineered Podcast | TREW Marketing
LinkedIn | Become a Trusted Sales Advisor with Nick Capozzi
Expand your reach, make human connections, and positioning yourself as a trusted sales advisor using LinkedIn as your engine. Nick Capozzi, CEO of Sales…
- Content Marketing, Engineered Podcast | TREW Marketing
LinkedIn | Stop the Sales Noise with Susan Tatum
More and more salespeople have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up…
- Content Marketing, Engineered Podcast | TREW Marketing
LinkedIn | Don't Be Boring with John Espirian
How can you improve your reach and engagement on LinkedIn? It all starts with your content. John Espirian, Technical Copywriter and author of Content DNA…
- Content Marketing, Engineered Podcast | TREW Marketing
Introducing the March LinkedIn Madness Miniseries
Take a sneak peek at our upcoming miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through deeper…
- Content Marketing, Engineered Podcast | TREW Marketing
Deconstructing the Writing Process with Morgan Norris
Morgan Norris, TREW Senior Brand & Content Strategist is passionate about writing and creating really strong content. The 2021 State of Marketing to Engineers…
- Content Marketing, Engineered Podcast | TREW Marketing
2021 State of Marketing to Engineers Research Findings with Jenn Corcoran
Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their biggest…
- Content Marketing, Engineered Podcast | TREW Marketing
What The #*$! is Digital Transformation and How To Get Started
What is digital transformation, how can it help your business, and how do you get started? Douglas Karr, Founder of Martech Zone and VP of Highbridge, has seen…
- Content Marketing, Engineered Podcast | TREW Marketing
Video Shouldn't Be This Complicated With Bryan Fittin
Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets. Bryan Fittin…
- Content Marketing, Engineered Podcast | TREW Marketing
2020 Wrap Up and Look Ahead to 2021
On this episode I'll take a look back at some of the episodes that were most liked and downloaded by our listeners, including a few of my own favorites. This…
- Content Marketing, Engineered Podcast | TREW Marketing
Survival Tips For The Solo Marketer With Julia Fellows
Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay sane wearing…
- Content Marketing, Engineered Podcast | TREW Marketing
Two-Step Content Approach Grows Consulting Business With Jason Swenk
Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with derivative micro-content. Jason Swenk, host of the Smart…
- Content Marketing, Engineered Podcast | TREW Marketing
Why Product Launches Fail With Sean Sheppard
When launching a product to a new market, think of your company as a stranger entering into a strange world, talking to other strangers about strange things…
- Content Marketing, Engineered Podcast | TREW Marketing
AI-Powered Marketing With Paul Roetzer
Learn why marketing technology powered by artificial intelligence, not a Marketing professional, might be your best next hire. Paul Roetzer is on a mission to…
- Content Marketing, Engineered Podcast | TREW Marketing
Establishing A Community With James Mulvany
James Mulvany, Founder of Podcast.co and it's flagship solution MatchMaker.fm, believes in offering value first in foremost to grow a community. To prove out…
- Content Marketing, Engineered Podcast | TREW Marketing
Conducting Customer Interviews With Morgan Norris
The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews. Morgan Norris…
- Content Marketing, Engineered Podcast | TREW Marketing
Sales And Marketing Teamwork With Todd VanGilder
What does sales appreciate most about marketing, and where do the wheels come off in the quest for forging an aligned revenue team? What does sales appreciate…
- Content Marketing, Engineered Podcast | TREW Marketing
Creating a Personal Brand With Doc Williams
Personal branding can help companies gain a thought leadership position and help company leaders grow their careers. Doc Williams, CEO and Founder of the Brand…
- Content Marketing, Engineered Podcast | TREW Marketing
Why Business Strategy is Key to Effective Marketing
Without a solid business strategy and plan, marketing is dead in the water. Jack Barber, Senior Business Consultant at Exotek, has been a long-time advisor to…
- Content Marketing, Engineered Podcast | TREW Marketing
Building An Audience With Josh Tapp
For new companies or ventures into new segments, one of the most challenging and time consuming tasks is getting those first qualified names into your database.
- Content Marketing, Engineered Podcast | TREW Marketing
Niche Content Marketing In Metalworking With Nick Goellner
Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the…
- Content Marketing, Engineered Podcast | TREW Marketing
Why Marketing Is Not Respected And What To Do About It
If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.
- Content Marketing, Engineered Podcast | TREW Marketing
Google's New Algorithm Change With Jeff Atkinson
Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too?
- Content Marketing, Engineered Podcast | TREW Marketing
The Power Of Co-Marketing With Chris McLaughlin
Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get started, and…
- Content Marketing, Engineered Podcast | TREW Marketing
No Excuse Approach To Industrial Videos And Podcasts With Chris Luecke
Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this content…
- Content Marketing, Engineered Podcast | TREW Marketing
Should You Add Retargeting To Your Content Marketing Plan?
Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate begin.
- Content Marketing, Engineered Podcast | TREW Marketing
The Ins and Outs of B2B Podcasting With Alban Brooke
If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a podcast host…
- Content Marketing, Engineered Podcast | TREW Marketing
What Makes A Purchasing Agent Tick With Nate Peo
A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers don't…
- Content Marketing, Engineered Podcast | TREW Marketing
Introducing Content Marketing, Engineered Academy
The newly launched Content Marketing, Engineered Academy offers on-demand courses for marketers and writers in technical industries. Our first course, Content…
- Content Marketing, Engineered Podcast | TREW Marketing
Getting Started With Content Marketing
Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure success?
- Content Marketing, Engineered Podcast | TREW Marketing
Be a Better Technical Content Writer With Lance Looper
Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME partners, and…
- Content Marketing, Engineered Podcast | TREW Marketing
Engage Potential Buyers With Webinars With Dani Hao
Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get started or…
- Content Marketing, Engineered Podcast | TREW Marketing
Create High-Performing Technical Content With Peter Matthews
Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME writing…
- Content Marketing, Engineered Podcast | TREW Marketing
The Writer's SEO Toolbox With Tom Gerencer
Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.
- Content Marketing, Engineered Podcast | TREW Marketing
Content Marketing Engineered... The Book
On this episode I'm joined by CME podcast regular Morgan Norris (who's also TREW Senior Brand Strategist and was a close collaborator to me throughout the book…
- Content Marketing, Engineered Podcast | TREW Marketing
Account Growth Strategies With Sydney Sloan
On this episode we explore emerging and tried-and-true strategies to target key accounts and grow adoption and revenue within those accounts.
- Content Marketing, Engineered Podcast | TREW Marketing
Educating Millennial Buyers With David Caron
Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond features and…
- Content Marketing, Engineered Podcast | TREW Marketing
Top 5 Marketing Investments System Integrators Need to Make Now With Lisa Richter
System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5 marketing…
- Content Marketing, Engineered Podcast | TREW Marketing
How To Create CAD Content for Industrial Manufacturers With Adam Beck
As marketers, we are always on the lookout for new ways to add value to the buyersexperience and if possible shorten the sales cycle for our own companies. If…
- Content Marketing, Engineered Podcast | TREW Marketing
Living your Unique Value Proposition with Jeff Olsen
On this episode you hear from self-professed skeptic turned marketing addict Jeff Olsen, CEO of Hiller Measurements, and get ready --we cover a ton of ground…
- Content Marketing, Engineered Podcast | TREW Marketing
Recruiting and Retaining Content Marketing Talent With Lee Chapman
Finding and keeping top-notch content marketing professionals is not an easy task for technical companies. Learn about the top traits of an A-player…
- Content Marketing, Engineered Podcast | TREW Marketing
Annuity of Inbound Marketing With JD Sherman
What is the ROI of inbound marketing? HubSpot COO JD Sherman thinks of inbound as building a factory, where assets are created versus rented, and the…
- Content Marketing, Engineered Podcast | TREW Marketing
Crisis Communications With Morgan Norris
In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident onsite at your facility, communication is paramount. What…
- Content Marketing, Engineered Podcast | TREW Marketing
Improving Web Performance Through SEO and Usability With Denise Goluboff
We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively on our…
- Content Marketing, Engineered Podcast | TREW Marketing
Why Video Should be a Top Content Investment with Tyler Lessard
Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Learn easy, accessible ways to create and…
- Content Marketing, Engineered Podcast | TREW Marketing
Should I Measure This? with Tim Wilson
With so much digital marketing data at your fingertips, it is easy to spend too much time on what is easy to grab and not enough time on what needs to be…
- Content Marketing, Engineered Podcast | TREW Marketing
Why You Think You Need a Custom Website, But Don't with Erin Gleeson
Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales towards…
- Content Marketing, Engineered Podcast | TREW Marketing
Making the Move to Inbound Marketing with Ken Wolcott
Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for getting it…
- Content Marketing, Engineered Podcast | TREW Marketing
Brand Storytelling for Technical Companies with Morgan Norris
When do you know it’s time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from a brand…
- Content Marketing, Engineered Podcast | TREW Marketing
Critical Insights to 2020 Industrial Marketing with Amber Cooleen
How do engineers use content to make purchase decisions? Hear the most (and least) surprising findings from recent research conducted by IEEE GlobalSpec and…
- Content Marketing, Engineered Podcast | TREW Marketing
Why You Should Listen to Content Marketing, Engineered
This podcast is focused on you, the marketer in a technical company. Meet Podcast host Wendy Covey and preview the types of strategic and tactical topics to…