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LinkedIn | Don't Be Boring with John Espirian
How can you improve your reach and engagement on LinkedIn? It all starts with your content. John Espirian, Technical Copywriter and author of Content DNA thinks that boring is the new risky. He's seen too many companies and individuals crank out mediocre and often self-promoting LinkedIn content on an inconsistent basis, and then those same folks wonder why they aren't getting value out of the platform.
Think about the last time you were on LinkedIn. What prompted you to visit? I imagine you spinning the scroll wheel on your mouse at a rapid pace, and then something makes you stop. What was…
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