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Maximizing Membership in an Industry Association
Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website and invest time to explore all the ways association membership can help meet corporate marketing goals.
Stephanie Tierney, Director of Marketing Communications for the Electronic Components Industry Association (ECIA), is keenly focused on engaging members and helping them find their passion within the organization. From serving on standards boards to supporting industry studies, there is a long list of ways companies can get involved and…
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