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Your 2022 Marketing Planning Guide, Jennifer Dawkins
Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.
Jennifer Dawkins, TREW Marketing VP of Account Services, has spent two decades crafting marketing plans for technical companies. In that time she's seen companies fall into some common traps when approaching planning, which leads to wasted budget, poor results, and a negative reflection on marketing as a whole. Being tactically driven, planning in a silo, and focusing on vanity metrics rather than business impact are among those typical mistakes marketers make.
During the episode, Jennifer walks through key…
The skinny
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