A Technical Leader's Inbound Marketing Journey with Matt Eurich

Content Marketing, Engineered Podcast | TREW Marketing · Mar 24, 2022 · 22m

Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing?

Matt Eurich, COO of Genuen and former President of WTI, is an engineer with a business mind. As he moved up the ranks from engineering to business leadership, he knew that the company's approach to marketing had some gaps.He thought that perhaps those gaps would be addressed by a once-every-three-year website project. He laughs now at the old him who just didn't know what he didn't know, and credits his trusted partnership with TREW for bringing him and the organization…