Virtualizing the Field Sales Role in Electronic Components with Michael Knight

Content Marketing, Engineered Podcast | TREW Marketing · Apr 22, 2021 · 47m

After a year of working virtually the vaccinations are here, which means companies can shift the field sales force back to their road-warrior ways. But should they? Michael Knight, President of the TTI Semiconductor Group, is a naturally curious person. He asks a lot of questions, which leads to new ideas, and he invariably finds himself serving as a change agent for the company. When it comes to TTI's sales model, this was no different.

Back in those blissful pre-COVID days, Michael was already questioning the traditional field sales model. It started with Applications Engineers (AEs), who…