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Manufacturing Marketing Research Findings with Lisa Beets
Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.
Lisa Beets, Research Director for the Content Marketing Institute (CMI), conducts seven primary research studies annually, and one of her favorite focuses in manufacturing. This is in part to her days with Penton Media focused in HVAC, but also recognizing the need for data in this unique industry.
During the episode, Lisa walks me through CMI's Manufacturing Marketing report and we discuss several datapoints that jumped out to us both, such as:
51% are challenged by overcoming a traditional sales and…
The skinny
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