GA4 is Here...It's Time to Bid UA Farewell Forever

Content Marketing, Engineered Podcast | TREW Marketing · Apr 6, 2023 · 22m

Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4.

If you've logged into your Google Universal Analytics (UA) account on or after March 1, 2023, you've realized that you have a new tool: Google Analytics (GA4). In this episode, Kasey Tyring, Senior Inbound Marketing Specialist at TREW Marketing, walks through the major differences between the two tools and how to get up-to-speed on GA4.

A few key points you'll hear during the episode:

Web visits (and a few other key metrics) are counted differently in GA4, so don't try to…