Shows / Where The Dogs Of Society Howl
Where The Dogs Of Society Howl
We dig into the worlds of branding, creativity, decency, indecency, and the kind of lived experience you can’t fake. Sometimes it’s raw. Sometimes it’s hilarious. Sometimes it’s uncomfortably true. But it’s always real. Attendees aren’t just flies on the wall—you’re part of the conversation. Ask questions. Share your own stories. Make connections that last longer than a handshake. If you want another sterile webinar, this isn’t it. If you want the most entertaining, thought-provoking 58 minutes…
Episodes
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Ops, Mindset and Saying 'Wicked' Wrong"
Dragons love tacos. Spicy salsa burns the house down. Every founder I know has both in the kitchen. Peter Jude Ricciardi and Jeff Litcofsky sit down with Jess…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Long Sales Cycles, Trust & Sea Shanties
Big deals are slow, human, and messy. We (myself & Jeff Litcofsky 😂) sit down with Jay Iannini. Jay has spent 20+ years closing complex, high-value deals in…
- Where The Dogs Of Society Howl
Where the Dogs of Society Howl - Two Brands, Two Rule Books
Join Jeff Litcofsky 😂 and Peter Jude Ricciardi (that is me), as we sit down with Stephen Theiss. Stephen built a cocktail brand from a tasting room to 300+…
- Where The Dogs Of Society Howl
Where The Dogs Of Society Howl - Flow State, Gut Calls & Pressure
Your gut makes the call in about three seconds. Your spreadsheet shows up late with an excuse. Most CEOs and sales leaders know it. Almost none of them say it…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - The Candyman spills the beans
In 1976, the candy aisle was beige. Candy corn. A chocolate bar. Jelly beans so waxy they were basically Easter basket filler. Then one Tuesday night, DAVID…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Badassery Over Vanilla
Join Jeff and I as we welcome Beatrice Gutknecht to the show. We're talking positioning, best, worst, what makes founders the hardest people on Earth to…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - 5 Rules Making Good Leaders Great
A clear leader is easy to follow. A fuzzy one leaves everybody guessing. Stephen D. Black spent 47 years leading in the grocery business and now coaches the…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Cider, Synths, and Design that Sells
Most designers never have to live with their own work on a real shelf. Aaron Feiger does. He runs Food Court Creative and owns Pinball Cider, so he designs the…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - The Wellness Factor
She’s built a career in wellness and lives it harder than people half her age. Julie Elder calls herself “ancient but still awesome.” She’ll also tell you she…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - From Grout Lines to Growth Lines
He set tile for a living. Now he sells Toy of the Year. Derek Love didn't take the usual road into startup sales. He took the one with knee pads. Years setting…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Lost In The Search Results
14 years as a Marine officer. More near-death experiences than he can count. Now he decides whether your brand lives or dies in the first 3 seconds on a…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - From Blues Singer to Grocery Stores
She sold out rooms across three continents. Now she's fighting for three seconds in a grocery aisle. Gina Sicilia spent 15 years as an acclaimed blues…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - The Woman Who Auditioned Twice
She walked into an American Idol audition. Twice. Most people wouldn't do it once. Erica Bruno-Martin has spent 15+ years in a business where trust is…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Discounting and AI: Signal Lost
Open forum on two things that wreck brand credibility. Part One: Why do brands cave on price when they can't articulate value? Part Two: Every brand now has an…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Fuel The Machine
She drinks seven beverages a day and is building a company around the one that actually works. Vy Vo is the founder of SpaceTime, a performance drink built for…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Dead Air
Most communication is broken. Not a little off. Actually broken. Dan Roth has spent 15 years in advertising, journalism, podcasting, and corporate comms doing…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - What Your Walls Know About You
Your living room is a confession. On this show we sit down with Dagmar Holub, founder of Interior Odyssey. Her path: an MA in History and Philosophy, teacher…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - UAP, Paranormal, Fringe
42% of you voted for the UAP/Paranormal/Fringe Topic. So we are diving in. Let's talk about the extensive history and current events in our strange world…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - The Human Side Of Success
Growth is easy to talk about. Leading people well while building it? Different story. This week on Where the Dogs of Society Howl, we’re joined by Sondra…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - No Limits. No Excuses.
Everybody loves a winner. Fewer people understand what it costs to become one. This week on Where the Dogs of Society Howl, we’re joined by Amber Balcaen…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - CPG, Growth, and the Exit Nobody Posts
Startup culture loves one kind of ending: The glossy one. The big exit. The polished founder post dressed up as humility. But that is not how most businesses…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - From Dashboards to Surfboards
Most brands say they’re data-driven. A lot of them are just spreadsheet-rich and story-poor. This week on Where the Dogs of Society Howl, we’re joined by Russ…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Seen, Chosen, Remembered
This week on Where the Dogs of Society Howl, we’re joined by Michael Politz, founder of Food & Beverage Magazine, author of Guide to Restaurant Success, and a…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - More Human, Not Less
Everybody is asking the wrong question about AI. Not just: - Will it take jobs? - Replace people? - Flatten creativity? But this is really the better question…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Founders, AI & the New Software Frontier
Most startups do not have a growth problem. They have an overhead problem. A systems problem. A too-many-tools, too-many-costs, too-much-drag problem. This…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Why CPG-X. Why Now.
Most brands do not need more noise. They need better access. Better timing. Better rooms. Better alignment between what they are, who they need, and how they…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Don’t Blame The Box (Unless It’s the Box)
We're talking with Nicole Light, founder of Power in Packaging. Nicole has spent more than 15 years building scalable CPG brands across food and beverage…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Marriage, menopause, comedy, and other survival skills
We're (Jeff and I) talking with Matt Hyams. A comedian, writer, content creator, and a man brave enough to describe himself as the husband of an…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - From Farmers Market to National Shelf
Most founders think growth starts when the product gets picked up. It doesn’t. That’s when the pressure starts. This week on Where the Dogs of Society Howl…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Before The Money What CPG Founders Need to Fix First
Most founders think money is the missing piece. It usually isn’t. This week on Where the Dogs of Society Howl, we’re talking with Tom Malengo, co-founder of…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Theatre Of The Mind (Personal Branding)
Smart leaders don’t lose because they’re not talented. They lose because they’re not findable. This week on Where The Dogs Of Society Howl, we're joined by…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Process Over Panic
Most marketing advice is either: Inspirational wallpaper, or a “growth hack” that dies the second you try it in the real world. So this week on Where The Dogs…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Choose Wisely : New Primal
We're sitting down with Jason Burke, Founder/CEO of The New Primal. And we’re not doing the polished “founder fairy tale.” We’re digging into the real arc: >…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Big Brand Money, Small Brand Permission
Big brands have money. Smaller brands have permission. Money buys attention: end caps, ads, agencies, “research,” and enough impressions to brute-force…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Media Strategy & Tactics
You know when you watch an ad campaign and cannot help but wonder, "Who (The F) Approved that? If you're like me and 😂 Jeff Litcofsky, the answer is "all the…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Pro Human Creativity
Our guest is Scott Fisk, Founder/CCO of iAiAM and the artist behind Studio 669. Scott’s building a pro-human creative community in a world that’s trying to…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Foodservice
Brandartica is bringing on Mike Levinson, RD, Founder & Co-Founder, FS Octopus and we’re talking about the thing most “hospitality branding” people avoid: The…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - WTF is a Wild Berry and what does it do?
The “WTF product” problem: how you brand and sell something people can’t categorize yet, without drowning them in explanation. The science of sampling: how the…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - How IQBar Got Wicked Smaht
Special guest Will Nitze Founder/CEO of IQBAR! Jeff Litcofsky and I are super excited, plus back by popular demand is Robert Cogan - we're going to get into…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - CPG Eye Tracking
Eye tracking isn’t about manipulation It’s about respect Respect for speed Respect for overload Respect for how decisions are actually made If you don’t guide…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - The Broker is Not the Problem
This week’s Dogs of Society Howl goes deep with someone who’s seen both sides of the rep/founder tension—and lived to tell the tale. We’re talking brand…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Crows Outsmart Most Brands
This week on Where The Dogs of Society Howl, we’re talking with Scott Raven — the founder-whisperer behind Corvus Solutions. Scott helps founder-dependent…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Self Inflicted Pressure
This week on Where the Dogs of Society Howl, we’ve got a guy who gets it — the pressure, the grind, the heart, the humor — all of it.Jay Williams is the…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Scaling Soul
This week on Where The Dogs of Society Howl, we’re sitting down with Sabrina Kautz — a brand builder who’s scaled everything from pre-launch startups to…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Work Life Balance Is A Lie
It’s 3:40 PM. One kid wants a snack. The other wants a drink. The dog’s plotting an escape. The cat’s throwing up. And you’ve got a client call in seven…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Brand Obsession
We are going full-stalker with branding obsession, creative, messaging, process, leadership, and what it means to be a Brand Superfan. 🤘 Peter Jude Ricciardi…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - The Story Behind Startup Growth
Join Brandartica 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky, along with Robert Cogan, for: The Story Behind Startup Growth Featuring Shawn Berg, Founder &…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - MUSIC
Music is something that has influenced every single person. 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky from Brandartica are going on a deep dive musical…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - The Discipline of No
No, Yes, and How?This edition of Where the Dogs of Society Howl" digs into it deeply. Our guest is the indubitable Adam Smith of Alias Advising. As always, we…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Satire
Set aside 57 minutes, "Where The Dogs Of Society Howl" with Brandartica 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky as we explore Satire, Branding, and…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Brand Recipes
Guest: Gregory Willis, former fine-dining chef, reality TV personality, ultra-endurance athlete, and Founder of Senspire (aka the brains behind Flavor Studio)…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Brand Cues & Guest Experience
Brandartica's "Where the Dogs of Society Howl" LinkedIn Live with guest Zane Curtis, founder of Monday Morning Bottle Shop, Building San Diego’s NA scene |…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - When Finance Gets Feral
Originally aired on Aug 7, 2025 She’s not your CPA’s financial coach. Natalie Cook is the Founder/CEO of Finance Fight Club. Natalie provides guidance…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - 9th Circle Of CPG Hell Margins
Brandartica's Peter and Jeff discuss Margins Or Death with Author Steven Dontingy. The Marginless Abyss is where good ideas go to die. It’s the place brands…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - The Art Of Noticing
The Art of Noticing, and Why It’s EverythingThere’s a beautifully gentle children’s book called Noticing by New York Times bestselling author Kobi Yamada…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Path's To Success
There is no silver bullet to succeeding on LinkedIn or in life. But other people's tales and experiences may inspire you to move forward on your own quest!
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Weirdo Branding Wins
Most brands are out here sanding down their edges. Safe. Polished. Forgettable. Weird? Weird gets remembered. Weird gets shared. Weird sells. That’s precisely…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Culture
LinkedIn Live: Stars In Your Office Sky Culture. Creativity. Engagement. Let’s talk about what lights people up at work. This one’s not a stiff panel. This is…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Branded Merch That Matters
Join Brandartica as we discuss Branded Merchandise that Matters! With Lindsey Reid from emblm - maybe a visit from Robert Cogan, if we can catch up with him…
- Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Brand Messaging Myths
If you have a CPG brand, Food and Bev brand, Product, Service... Anything people spend money on, tune in. We deliver another fire & brimstone episode with an…