Latest / Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Badassery Over Vanilla
Join Jeff and I as we welcome Beatrice Gutknecht to the show. We're talking positioning, best, worst, what makes founders the hardest people on Earth to position, and more:
- What positioning actually is, versus the buzzword everybody abuses
- Where good businesses go beige, and how to steal them back
- Plus three continents, serious tequila, and a woman who organizes everything except her own bed.
She calls it Vanilla; I call it Brand Identity Fog - two different doors, both silent brand killers.
The skinny
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