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Where the Dogs of Society Howl - Two Brands, Two Rule Books
Join Jeff Litcofsky 😂 and Peter Jude Ricciardi (that is me), as we sit down with Stephen Theiss.
Stephen built a cocktail brand from a tasting room to 300+ stores. Then he co-founded a burger that's half beef and half veggies. Two CPG brands. Two rule books. Zero deep pockets. Now he works with CPG founders who are buried in the weeds of their own brand. Bring your appetite. Bring a cocktail if it's after noon.
The skinny
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