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Where the Dogs Of Society Howl - The Candyman spills the beans
In 1976, the candy aisle was beige. Candy corn. A chocolate bar. Jelly beans so waxy they were basically Easter basket filler.
Then one Tuesday night, DAVID KLEIN was watching Happy Days and got an idea for a better jelly bean. Real flavor. Premium price. A name you could not forget. In the first week, he sold $44 worth.
Then he became "Mr. Jelly Belly." National talk shows. Dancing on stage with the Fonz. The face of the brand before brands had faces.
Four years later, he sold the rights. Months after that, Ronald Reagan showed up to his inauguration with three and a half tons of them. The…
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