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Where the Dogs Of Society Howl - From Farmers Market to National Shelf
Most founders think growth starts when the product gets picked up.
It doesn’t.
That’s when the pressure starts.
This week on Where the Dogs of Society Howl, we’re talking about what actually takes a CPG brand from local traction to national shelf.
My guest is Phaedra Dyer, a senior CPG sales leader with 15+ years in the trenches, helping brands grow across Whole Foods, Sprouts, Erewhon, Gelson’s, Bristol Farms, and Albertsons/Safeway.
We’re getting into:
> What retailers actually care about
> Why velocity beats vanity
> Where founders get scaling wrong
> How messaging and story affect…
The skinny
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