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Where the Dogs Of Society Howl - The Story Behind Startup Growth
Join Brandartica 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky, along with Robert Cogan, for: The Story Behind Startup Growth
Featuring Shawn Berg, Founder & CEO of SMB Sales & Marketing
Every CPG founder loves to talk about their product.
But the product isn’t what sells.
The story is.
And not the “we started in our kitchen” kind of story, the one that actually moves people. The one that connects, convinces, and converts.
This week, we’re howling with Shawn Berg, a 23-year CPG veteran, brokerage boss, and unapologetic music-fan-man (90s alt, 80s metal, Stones, Beatles).
He’s built brands…
The skinny
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