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Where the Dogs Of Society Howl - From Dashboards to Surfboards
Most brands say they’re data-driven.
A lot of them are just spreadsheet-rich and story-poor.
This week on Where the Dogs of Society Howl, we’re joined by Russ Abstein, founder of Catman Analytics Group and Senior Director of Category Management at Utz.
Russ has spent 30+ years turning giant data dumps into actual shelf wins, helping brands move from “here’s a pile of numbers” to “here’s why this belongs on shelf and how it will sell.”
So we’re getting into:
> What category management actually does
> How data becomes a story buyers can use
> Why brands still drown in numbers
> What makes a…
The skinny
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