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Where the Dogs Of Society Howl - Cider, Synths, and Design that Sells
Most designers never have to live with their own work on a real shelf. Aaron Feiger does. He runs Food Court Creative and owns Pinball Cider, so he designs the brand and then has to sell it. His own packaging gets a sales report.We cover:- Why genuinely good CPG brands still get walked past- What packaging is really saying when the cues stop agreeing- How a small brand out-signals a giant with a way bigger budget- Where AI clarifies a brand vs. just makes prettier fog- Plus a t-shirt brand that blew up in Japan, a brutal split-board climb up Camp Muir, and the synth-buying habit he'd rather…
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