Latest / Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Dead Air
Most communication is broken.
Not a little off. Actually broken.
Dan Roth has spent 15 years in advertising, journalism, podcasting, and corporate comms doing one thing: fixing it. He works fractionally. Goes in fast. He figures out what's not working and why. Then he fixes it.
We're getting into:
Why most CPG brands blow it before the buyer even picks up the package
What fractional creative work actually looks like when it's done right
Creative leadership — what it is and what it isn't
His take on a word he uses to describe himself — and why it's not what you think
The conversation will be…
The skinny
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