Latest / Where The Dogs Of Society Howl
Where the Dogs Of Society Howl - Don’t Blame The Box (Unless It’s the Box)
We're talking with Nicole Light, founder of Power in Packaging.
Nicole has spent more than 15 years building scalable CPG brands across food and beverage, pharma, OTC, beauty, personal care, and private label, taking products from idea to shelf.
This is not a surface-level branding conversation.
We’re getting into:
Why packaging is not the fix if the brand upstream is muddy
Why clarity has to come before design
How scaling introduces signal drift
and what real brand leadership looks like when the stakes get bigger!
We’ll also break down a few of Nicole’s projects, because Ithe real decisions…
The skinny
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