Where the Dogs Of Society Howl - Choose Wisely : New Primal

Where The Dogs Of Society Howl · Feb 19, 2026 · 1h 3m

We're sitting down with Jason Burke, Founder/CEO of The New Primal. And we’re not doing the polished “founder fairy tale.”

We’re digging into the real arc:

> Growing up in Section 8 housing

> The ugly early reps

> The first jerky attempts, and the moment New Primal went from “a nice idea” to “this thing can actually win.”

Founder-led marketing: when it works, when it backfires

Brand story vs brand signal: how people decide fast (and why most brands confuse “content” with “meaning”)

Marketing spend: what’s worth paying for, what’s just expensive noise

First sale vs second sale: which one is…