Shows / The Lead Creative
The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
Episodes
The Lead CreativeFusing Marketing, Tech, and Creativity for Better Customer Engagement: Musa Kalenga
In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it's essential. Brands and spaces…
The Lead CreativeAI in Digital Strategy and the Creative Process: Bra Willy Seyama
The digital landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry…
The Lead CreativeThe Role of Brand Equity in Weathering Economic Storms: Ivan Moroke
Brands wrestle with the idea of increasing sales and building brand equity, which is often exacerbated by a tough economy. In this episode, a seasoned…
The Lead CreativeCultivating Communities, Collaborating with Brands: Brent Lindeque
In this episode, Brent Lindeque, the founder of Good Things Guy, shares insights on building a platform that connects communities and remaining relevant in the…
The Lead CreativeAdvertising and Media Consumption Trends in Kenya, Nigeria and South Africa: Charles Stuart
The ever-evolving media consumption landscape affects advertising spend, changes consumer behaviour and impacts brand engagement. PwC's Entertainment and Media…
The Lead CreativeAI, Customer-Centricity, and the Evolution of Client-Agency Relationships: Sechaba Motsieloa
In the ever-evolving customer landscape, brands and agencies face the constant challenge of staying ahead of the curve. This episode features insights from…
The Lead CreativeSignal Over Noise: Chris Do on How to Stand Out on Social Media as a Creative
Signal Over Noise: How to Stand Out on Social Media as a Creative In today's noisy world, it can be difficult to stand out as a creative person. But Emmy…
The Lead CreativeA Creative's Guide to Collaborating with Multinational Brands and Steps to Earn Your Worth: Bonolo Chepape
Collaborating with multinational brands helps independent creatives to grow their businesses and reach more audiences. Bonolo Chepape, founder and Creative…
The Lead CreativeBuild Community Engagement and Partner with Sponsors: Fred Roed
Building an engaged community is essential for creators to spread their message and contribute to their chosen cause. But what does it take to build a great…
The Lead CreativeCreative Collaboration at Scale to Help Change Society: Lesley Williams
Solving complex societal challenges requires collaboration and diversity of thought. Lesley Williams, CEO of Tshimologong Precinct, has been connecting…
The Lead CreativeMonetizing Content Creation and Collaborating with Brands: Alphi Mkhwanazi
Monetizing content creation is an art, and like all art, its brilliance lies in authenticity. Alphi Mkhwanazi, a maestro admired on TikTok, Instagram, and…
The Lead CreativeThe Personal Brand Playbook for Creatives: Mpho Monareng
Establishing a trusted personal brand while growing a creative agency is no simple task. In this episode, we explore the journey of WOW Media founder, Mpho…
The Lead CreativeTribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers: Lebo Lion
In a noisy marketplace, brands need innovative ways to reach their audiences. Enter the creator economy, a growing ecosystem valued at $104 billion in 2021 and…
The Lead CreativeWhy Brands Should Create Brave and Provocative Advertising: Ahmed Tilly
In this episode, creative activist and founder of Number 10 – A Creative Consultancy, Ahmed Tilly, shares why brave and provocative advertising is so important…
The Lead CreativeBeing Relevant and Authentic For Generations As A Creative: Sello Maake kaNcube
Actor, playwright, and director Sello Maake kaNcube shares his secrets to longevity in the creative industries, including his work on the soapie Generations as…
The Lead CreativeThe Importance of Brand Presence in Economic Downturns: Refilwe Maluleke
In today's tough economy, brands and consumers are facing unprecedented challenges. Unemployment is high, inflation is soaring, and people are feeling the…
The Lead CreativeBuilding Your Community and Personal Brand: Sol Phenduka
A strong personal brand in the creative, media and other industries helps to position you and enables your work to reach a wider audience. Podcaster…
The Lead CreativeNavigating the Brand, Podcaster and Content Creator Partnership Landscape: Mashudu Modau
Podcasters, content creators, and brands see great benefits from collaborating with each other. For creators, it can be a way to reach a wider audience and…
The Lead CreativeTikTok Insights for Brands, Content Creators and Agencies: Greg Bailie
TikTok is the fastest-growing social network with over 1 billion active users. Its short-form, user-generated content drives trends and sub-cultures across the…
The Lead CreativeStay Ahead of Trends and Create the Future: Jarred Cinman
In today's rapidly changing world, it is more important than ever for brands and agencies to be able to create the future. This means being able to distil…
The Lead CreativeNurturing Successful Agency-Client Relationships: Khaya Dlanga
Successful client-agency relationships take great effort and lead to even greater returns, which in turn ensure ROI. Marketing Executive, bestselling author…
The Lead CreativeHarness the Power of Storytelling to Rise Above the Noise: Jana Marx
In today's crowded digital landscape – it can be challenging for your message to rise above the noise. Whether you're a marketer, a content creator, or an…
The Lead CreativeThe Kenyan Perspective On Digital Marketing Trends Shaping Industries: Mark Kaigwa
One of the most significant digital marketing trends in Kenya is the role of social media, particularly Twitter, which has played a critical role during times…
The Lead CreativeHow Brands and Agencies can Collaborate to Produce Impactful Creative Work: Craig Rodney
In this episode, we explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired. Agency…
The Lead CreativeThe Power of Behavioural Science in Marketing and Advertising
In this episode, the Vice Chairman of Ogilvy UK, Rory Sutherland, unpacks why consumer behaviour is driven by seemingly irrational thinking that makes sense in…
The Lead CreativeAfrican brands changing the continent’s narrative on the global stage: Thebe Ikalafeng
African brands from Kenya, South Africa to Nigeria and everywhere across the continent are making strides in shaping the continent’s narrative. In this…
The Lead CreativeCompelling presentations that inspire action
Bringing your creative ideas to life is an impressive feat, but presenting them in a way that inspires action is what truly counts. This is where Rich…
The Lead CreativeAuthentic brand and influencer storytelling
A compelling brand story helps to win customers, increase ROI and market share, and social media can help to amplify these stories. In the first episode of…
The Lead CreativeBecome a content creator and partner with brands
Building credibility to become a sought-after content creator and brand influencer takes time and effort. Co-founder of MomSays and content creator, Vije…
The Lead CreativeCreating Memorable Experiences: Dean Carlson
Whether you are creating ads, campaigns that transform our culture or events, understanding the art of creating memorable experiences sets you apart. The…
The Lead CreativeThe role of purpose in growing brands, agencies and people: Pepe Marais
The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning. The co-founder and Group…
The Lead CreativeAdvertising that sticks and generates ROI: Dean Oelschig
Creating memorable advertising that sticks leads to brand growth, increased client ROI and agency growth. Founder and MD of Halo, Dean Oelschig tells us how…
The Lead CreativeRe-imagine work and rethink creative collaboration: Palesa Sibeko
Teams that create the most compelling work and win customers tend to be part of businesses that constantly rethink their systems and engagement. Co-Founder and…
The Lead CreativeDesign Thinking in Brand and Digital Strategy with Craig Hannabus
Design thinking as a collaborative approach to solving business problems has led to better brand strategy, effective digital marketing and improved brand…
The Lead CreativeSeth Godin on The Practice and Finding Your Smallest Viable Audience
Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin joins us to share some of his latest…
The Lead CreativeGoogle and YouTube collaboration opportunities for brands and content creators: A conversation with Asha Patel
Content creators, brands and agencies are constantly looking for the most relevant information around collaborating with some of the world’s leading digital…
The Lead CreativeNonhlanhla Dlamini on being relevant as a content creator
Creating content that resonates in mainstream media takes empathy and relevance which are not always easy to muster. The Founder of Ndlovukazi Concepts…
The Lead CreativeBrand crisis communications: Lorato Tshenkeng
Communicating during a brand crisis requires a thought-out strategy with key messaging that goes beyond a scripted PR message. Communications specialist and…
The Lead CreativeCollaborating with Content Creators: Donovan Goliath
Content creators bring their unique and authentic essence to brand messaging in a way that wins over audiences. Comedian and content creator, Donovan Goliath…
The Lead CreativeSeamless digital and offline customer experiences
Advertising and marketing often don’t match what customers experience when interacting with brand teams on the ground. In this episode, Head of Group Digital…
The Lead CreativeCompelling marketing for diverse audiences: Tinyiko Mageza
Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed…
The Lead CreativeSechaba Khoaele on Creating Culturally Relevant Work
Some brands create advertising that resonates, wins share of wallet and hearts, while others fall flat and lose their popularity. Sechaba Khoaele, the…
The Lead CreativeInfluencer and brand collaborations - Lelo Boyana
Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to…
The Lead CreativeMike Sharman on creating viral brand content that increases ROI and wins customers
Creating viral brand content has many advantages, including winning customers, generating sales and being part of real human conversations. Co-founder of…
- The Lead Creative
About The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we…
The Lead CreativeAbey Mokgwatsane on leadership in brands and agencies
Leadership in the creative industry can contribute to the kind of society we want to build and to influence brands positively. In this episode of The Lead…
The Lead CreativeNkgabiseng Motau on the role of collaboration
The creative industry is filled with massive global players, where only a few small agency teams tend to breakthrough. In this episode of The Lead Creative we…
The Lead CreativeMelissa Attree discusses the rise of on-demand content
Traditional broadcast platforms such as TV and radio continue to be important for content consumption and advertising. In this episode we are joined by Melissa…
The Lead CreativeKojo Baffoe on the content creation process
Creating brand stories and content that resonates requires many different perspectives, where harnessing a creative process can lead to concepts win minds and…
The Lead CreativeVeli Ngubane on how diversity can grow the creative industries
Diversity, ownership, and transformation in the creative industry can have a positive impact on brand communication and advertising. Veli Ngubane, founding…
The Lead CreativeJay Sebesho unpacks authenticity in brand communication
Authenticity in brand communication and advertising comes up a lot. We unpack what it means in this episode of The Lead Creative podcast with Josephine ‘Jay’…
The Lead CreativeZahira Kharsany on digital trends and social media strategies
The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world…
The Lead CreativeColin Makhubela on effective client-agency partnerships
The best client and agency partnerships lead to the most inspired brand communication work, which also helps brands to win the hearts and minds of more…
The Lead CreativeZwelakhe Tshabangu on work that resonates with customers
Some advertising work adds to the noise and interrupts people while other concepts resonate and change minds, Founder and Executive Creative Director of the…
The Lead CreativeSarah-Jane Boden on the importance of diversity in the creative industry
Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made…
The Lead CreativeTumi Rabanye on brand and creative strategy
Senior Marketing and Communications Strategist, Tumi Rabanye joins this episode of The Lead Creative podcast to talk about the role and significance of…
The Lead CreativeLebogang Mukansi on the value of growth hacking
In this episode, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking. Lebogang…
The Lead CreativeWelcome to The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds in the creative, marketing, and communication industries. These are some of the…