Advertising and Media Consumption Trends in Kenya, Nigeria and South Africa: Charles Stuart
The ever-evolving media consumption landscape affects advertising spend, changes consumer behaviour and impacts brand engagement. PwC's Entertainment and Media Outlook Report has been tracking media consumption trends since 2010, providing insights for brands to make informed advertising and marketing decisions.
In this episode, Charles Stuart, PwC South Africa's Entertainment and Media Partner, sheds light on the latest findings. He shares that over the past 13 years, consumers and internet users have shifted from wanting to own content to prioritising access.
He also shares insights on the…
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