Compelling marketing for diverse audiences: Tinyiko Mageza
Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive of the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences.
As a neighbourhood, a shopping hub, and a waterfront, they engage with many audiences, from shoppers, businesses, sustainability stakeholders, and many others. She shares some of the ways that they work effectively with their agency partners and creative minds across…
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