Sarah-Jane Boden on the importance of diversity in the creative industry
Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation, and diversity across brands and the agencies they work with.
Partly citing the Clicks debacle, SJ says some of the issues stem from the fact the people brands want to speak to are not represented in the spaces where ideas are generated. Talking about representation and its significance, she points out that in some instances brands have men thinking around…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.