Design Thinking in Brand and Digital Strategy with Craig Hannabus
Design thinking as a collaborative approach to solving business problems has led to better brand strategy, effective digital marketing and improved brand communication. Strategy Director at Rogerwilco, Craig Hannabus, was one of the early adopters of design thinking and often uses the discipline to help brands rethink their strategy.
We discuss the collaborative nature of design thinking and its influence on customer experience, as well as some brands that use it. He mentions how Netflix and Apple utilise this approach to understand their customers.
“An important shift in mindset needs to be…
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