The Kenyan Perspective On Digital Marketing Trends Shaping Industries: Mark Kaigwa
One of the most significant digital marketing trends in Kenya is the role of social media, particularly Twitter, which has played a critical role during times of crisis. The Westgate tragedy in 2013 is just one example of this, where Kenyans turned to Twitter to share news updates, and offer support. Kenyan citizens also went to Twitter to help raise millions of dollars for national drought relief efforts.
One of the common challenges of building a business in the digital world is obsessing over meaningless metrics. This tends to lead to assigning too much significance to things that are easy…
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