The role of purpose in growing brands, agencies and people: Pepe Marais
The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning. The co-founder and Group Chief Creative Officer of Joe Public, Pepe Marais, tells us how purpose led to the growth of their business and his personal growth.
We talk about how focusing on purpose contributed to the growth of Joe Public, making it one of Africa’s most revered agencies. Pepe talks about some of their key turning points, from selling their business to an international holding company, facing insolvency, and rising above it all to create some of the…
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