
Seth Godin on The Practice and Finding Your Smallest Viable Audience
Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin joins us to share some of his latest thinking. His global bestselling books include Purple Cow, Linchpin, The Dip, All Marketers are Liars and others. We talk about growing your community and some insights on what makes the most effective B2B marketing.
Seth’s insights about creative work and marketing have helped to shape what we know as modern marketing, and we get into some of his findings in this episode. His latest book titled The Practice which helps people in creative…
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