A Creative's Guide to Collaborating with Multinational Brands and Steps to Earn Your Worth: Bonolo Chepape
Collaborating with multinational brands helps independent creatives to grow their businesses and reach more audiences. Bonolo Chepape, founder and Creative Director of Lulasclan, has worked with many recognisable brands, adding her distinct signature as a multi-talented textile and graphic designer.
Bonolo has collaborated with Nando’s, Smeg, Mr Price Home and many others enabling them to stand out with her unique creative approach.
Here are some key takeaways from our conversation:
Do your research. Understand the values of the brands you admire and ensure that your work aligns with their…
The skinny
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