Zwelakhe Tshabangu on work that resonates with customers
Some advertising work adds to the noise and interrupts people while other concepts resonate and change minds, Founder and Executive Creative Director of the Make Beautiful Agency, Zwelakhe ‘Zee’ Tshabangu tells us why this is. Their work ethos at Make Beautiful includes a collaborative approach between the agency and clients. The Make Beautiful Agency is celebrating its fifth year in business. In this episode of The Lead Creative podcast, Zwelakhe shares some of their lessons from understanding innovative ways to create work for various platforms and how consumers engage with brands across…
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