The Role of Brand Equity in Weathering Economic Storms: Ivan Moroke
Brands wrestle with the idea of increasing sales and building brand equity, which is often exacerbated by a tough economy. In this episode, a seasoned Marketing Strategist and the CEO of Kantar, South Africa, Ivan Moroke delves into the latest findings to share why brand equity allows brands to withstand economic downturns.
Sharing findings from the 2023 Kantar BrandZ Most Valuable South African Brands Report, Ivan unpacks the value of difference and salience as aspects that enable companies with strong brands to remain top of mind. He mentions Woolworths, FNB, Nando’s and others as South…
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