Brand crisis communications: Lorato Tshenkeng
Communicating during a brand crisis requires a thought-out strategy with key messaging that goes beyond a scripted PR message. Communications specialist and CEO of Decode Communications, Lorato Tshenkeng joins us to talk about some strategies to avoid and plan for a communications crisis.
They have worked with some leading brands including Nissan, Brand South Africa and the Nelson Mandela Foundation on a series of communication, digital, and media relations projects. Citing some of the recent stories on social media such as PSL and the now infamous Adam Catzavelos, Lorato says planning for…
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