Melissa Attree discusses the rise of on-demand content
Traditional broadcast platforms such as TV and radio continue to be important for content consumption and advertising. In this episode we are joined by Melissa Attree, who is a Marketing and Digital Communications specialist to make sense of how advertising will remain relevant in the advent of on-demand content.
The growth of on-demand content and streaming platforms like Netflix, Showmax, Amazon Prime, Apple TV and others may have adverse effects on advertising. As people gain access to connected devices, they can avoid unsolicited brand content. Melissa Attree unpacks some insights and…
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