Jay Sebesho unpacks authenticity in brand communication
Authenticity in brand communication and advertising comes up a lot. We unpack what it means in this episode of The Lead Creative podcast with Josephine ‘Jay’ Sebesho, Managing Director and Founder of Janong, a Creative and Digital Agency. Jay joins us in this episode to share how they at Janongview and include authenticity in their work.
The Coca-Cola “Share a Coke” campaign comes in our conversation was one of the most authentic consumer and insights-driven communications of recent times. The culture of sharing was on the rise at the time of this campaign, both social media and across other…
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