Shows / The Racer on Demand Show
The Racer on Demand Show
The no-BS podcast for racers who want fans, funding, and freedom.
Hosted by motorsports growth strategist Amanda Van Den Elzen and 2x NHRA Champion Megan Meyer, this show pulls back the curtain on what it really takes to grow in racing today. From sponsorship and social media to mindset and money, we share the stories, strategies, and straight talk that help racers build a brand and a career they love. Whether you’re weekend wrenching or full-time chasing, you’ll find real advice to help you…
Episodes
- The Racer on Demand Show
Episode 27 | There is No Off-Season
For most racers, the moment the final checkered flag drops, the hauler gets parked, the car is stripped down to the bare chassis, and their marketing program…
- The Racer on Demand Show
Episode 26 | Husbands Unfiltered (ft. Adam Lingner & Chris Van Den Elzen)
In this special one-year anniversary episode, Amanda and Megan bring on their husbands, Chris Van Den Elzen and Adam Lingner, for an unfiltered…
- The Racer on Demand Show
Episode 25 | Influencers Had It Wrong
Amanda and Megan break down a recent marketing study revealing a major shift in the creator economy: mainstream brands are finally abandoning one-off…
- The Racer on Demand Show
Episode 24 | An Audience in Every Lane (ft. Haily Unferdorfer)
Amanda and Megan sit down with Haily Unferdorfer from Racer (Senior Marketing Manager for Racer) to pull back the curtain on how major media outlets, race…
- The Racer on Demand Show
Episode 23 | What's In It For Me?
Amanda and Megan pivot from the racetrack to tackle the single most important psychological question in motorsports marketing: "What's In It For Me?" (WIIFM)…
- The Racer on Demand Show
Episode 22 | Promoting the Big House (ft. Marty Fiolka)
Amanda and Megan sit down with a true titan of the off-road industry, Marty Fiolka. Marty is the author of 1,000 Miles to Glory, producer of the iconic…
- The Racer on Demand Show
Episode 21 | Myth Busting
"I think that there are a lot of things that racers believe strongly without necessarily having a basis for that truth." In this high-stakes episode, Amanda…
- The Racer on Demand Show
Episode 20 | The G.O.A.T. of Sponsorship (ft. Alex Striler)
In this landmark 20th episode, Amanda and Megan welcome the man often called the "GOAT" of sponsorship, Alex Striler, author of "Motorsports Marketing and…
- The Racer on Demand Show
Episode 19 | Small Talk, Big Impact
"Networking is not always about just like buying something from somebody... oftentimes it's about connecting with them as a human." In this episode, Amanda and…
- The Racer on Demand Show
Episode 18 | Memories Over Metrics (ft. Jacklyn Donahue)
In this episode, Amanda and Megan sit down with Jacklyn (Jackie) Donahue, Group Marketing Manager for Aftermarket at Niterra North America (parent company of…
- The Racer on Demand Show
Episode 17 | Own the Show
Amanda and Megan dive deep into a chaotic month of racing that spanned from Wheatland to Antigo. From chasing mysterious mechanical gremlins across three…
- The Racer on Demand Show
Episode 16 | Main Character Energy (ft. Impulse Media)
"Truthfully, if you go out there and keep giving your NPC line, you're automatically just part of the background." In this episode, we recorded live from Lucas…
- The Racer on Demand Show
Episode 15 | Rejection is Protection (ft. Theresa Kapper)
How do you move from being a "sticker on a car" to a true sales asset for a global brand? In this episode, Amanda and Megan sit down with Theresa Kapper…
- The Racer on Demand Show
Episode 14 | Beat the Algorithm
Are you tired of posting into a void and feeling invisible to the sponsors you want to attract? In this episode, Amanda and Megan pull back the curtain on why…
- The Racer on Demand Show
Episode 13 | Bottom-Up Branding (ft. Troy Green)
Tired of being told your program isn't "big enough" for a partnership with a major brand? In this episode, we sit down with Troy Green, Midwest Sales Rep for…
- The Racer on Demand Show
Episode 12 | Listener Q&A
You asked, and we answered. In this episode, Amanda and Megan ditch the guest chair and go straight to the community — tackling the real sponsorship questions…
- The Racer on Demand Show
Episode 11 | The Business of NASCAR (ft. Kelley Earnhardt-Miller)
How do you bridge the gap between being a local racer and becoming a professional brand that a championship-winning team wants to represent? In this episode…
- The Racer on Demand Show
Episode 10 | Know, Like, & Trust
In this episode, Amanda Van Den Elzen and Megan Meyer dive deep into the essential "Know, Like, and Trust" factor and how it dictates everything from fan…
- The Racer on Demand Show
Episode 9 | Sorry, There's No Budget (ft. Josh Wiese)
What is actually happening on the other side of your sponsorship pitch? In this episode, we are joined by Josh Wiese, a business development expert at a…
- The Racer on Demand Show
Episode 8 | Big Plans & Bold Moves
If you want 2026 to be the year your race program finally operates like a professional business, you have to stop "spraying and praying" and start executing…
- The Racer on Demand Show
Episode 7 | Beyond the Deliverables (ft. Sara Oettinger)
What does a major brand like AMSOIL actually look for in a racer? In this episode, we sit down with Sara Oettinger, Marketing Manager at AMSOIL, to pull back…
- The Racer on Demand Show
Episode 6 | Stop Using this Dirty Word
It’s the most overused word in racing, and in this episode, Amanda and Megan explain why it might actually be holding your program back. In this candid…
- The Racer on Demand Show
Episode 5 | A Dual Perspective (ft. Dave Siebert)
What does a brand really look for in a motorsports partnership? In this episode of The Racer On Demand Show, Megan and Amanda sit down with their very first…
- The Racer on Demand Show
Episode 4 | What if you were Naked?
Who are you when you strip away the helmet, the car wrap, and the team colors? In this essential episode of The Racer On Demand Show, hosts Amanda Van Den…
- The Racer on Demand Show
Episode 3 | Prep for PRI Show
In this episode of the Racer on Demand show, hosts Megan Meyer and Amanda Van Den Elzen share their insights and experiences from attending the SEMA show, with…
- The Racer on Demand Show
Episode 2 | Making Money with Social Media
In this episode of The Racer on Demand Show, hosts Amanda Van Den Elzen and Megan Meyer dive into how social media and content creation in motorsports has…
- The Racer on Demand Show
Episode 1 | Where it all Begins
In their debut episode, Megan Meyer and Amanda Van Den Elzen kick off The Racer on Demand Show from Crandon International Raceway during the World Championship…